Carousel 1 4 – Experience Instagram On Your Mac

Instagram released videos back in 2013. They wanted their videos to be as easy to make and share as possible. Although the Instagram video length limit was just 15 seconds at the time, it quickly became a sensation among users.

Today, Instagram videos formats are very different and the requirements are more advanced than before. As a result, there are some required Instagram video resolutions that need to be met before posting.

Below you’ll find all the full Instagram video specs that apply today. Grab our cheat sheet and start creating!

Instagram Organic Videos Requirements

Discover some of Flume's features Upload PRO. Upgrade to Flume Pro and upload your photos and videos directly from your Mac. Multiple Accounts PRO. Flume Pro also lets you add all the accounts you manage. Insights and Promotions. Get statistics about your posts and followers, and promote your posts (requires an Instagram Business profile). Direct Messaging. The single row of scrollable Instagram Stories has now been replaced with a two-row carousel, as seen in the images below. The new redesign was shared by social media consultant Matt Navarra on Twitter earlier this week. Instagram seems to be testing the same with a select few users, who can now swipe through more Stories in a jiffy.

Vertical video

  • Minimum Instagram vertical video dimensions are 600 x 750.
  • Instagram vertical aspect ratio is 4:5.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

You might want to know that vertical videos have been a hit lately. They dive more traffic than square videos and are more cost-effective. If you haven’t already, it’s definitely worth experimenting with this format.

Video Stories

  • Minimum Instagram Stories video dimensions are 600 x 1067.
  • Recommended Instagram Stories video dimensions are 1080 x 1920.
  • Instagram Stories aspect ratio is 9:16.
  • Max Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is 15 seconds.

Square video

  • Minimum Instagram square video dimensions are 600 x 600.
  • Instagram square aspect ratio is 1:1.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Landscape video

  • Minimum Instagram landscape video dimensions are 600 x 315.
  • Instagram landscape aspect ratio is 1:91:1.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Carousel Videos

  • Minimum Instagram carousel video ads resolutions are 600 x 600.
  • Maximum Instagram carousel video ads resolutions are 1080 x 1080.
  • Instagram carousel video ads aspect ratio is 1:1.
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.
  • Recommended caption length: 125 characters.

Instagram Video Ads Requirements

Vertical video

  • Minimum Instagram vertical video dimensions are 600 x 750.
  • Instagram vertical aspect ratio is 4:5.
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Instagram Stories Video Ad Requirements

  • Minimum Instagram Stories video dimensions are 600 x 1067.
  • Recommended Instagram Stories video dimensions are 1080 x 1920.
  • Instagram Stories aspect ratio is 9:16.
  • Max Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is 15 seconds.

Square video

  • Minimum Instagram square video dimensions are 600 x 600.
  • Instagram square aspect ratio is 1:1.
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Landscape video

  • Minimum Instagram landscape video dimensions are 600 x 315.
  • Instagram landscape aspect ratio is 1:91:1.
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Carousel Video Ads

  • Minimum Instagram carousel video ads resolutions are 600 x 600.
  • Maximum Instagram carousel video ads resolutions are 1080 x 1080.
  • Instagram carousel video ads aspect ratio is 1:1.
  • Max Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.
  • Recommended caption length: 125 characters.
  • Minimum number of cards: 2
  • Maximum number of cards: 10

IGTV Videos Requirements

  • Minimum IGTV video length: 1 minute (60 seconds).
  • Maximum IGTV video length: 15 minutes when uploading from a mobile device or 60 minutes when uploading from a computer.
  • Aspect ratio: 9:16 [vertical video] or 16:9 [horizontal video].
  • Videos min frame rate: 30 FPS (frames per second), min resolution of 720 pixels.
  • Max file size: 650MB (for 10 minutes videos or shorter) or 3.6GB (60 minutes videos).
  • Recommended size for cover photos: 420 x 654 (or 1:1.55 ratio).
  • Video format: .MP4.

Instagram Videos Extra Specifications

Here are some extra details for your Instagram videos:

  • File type: Full list of supported file formats
  • Bitrate: No limit to bitrate file if you’re using two-pass encoding, as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Thumbnail image ratio: Should match the aspect ratio of your video.

Meeting all the requirements from this post shouldn’t be a problem for most modern iOS and Android mobile devices. If you have an older or more obscure smartphone, consider changing to a newer model to take advantage of Instagram videos.

Analyze Your Instagram Videos with Sotrender

Wouldn’t you like to know how your best Instagram videos perform?

Now you can track the performance of your Instagram videos with Sotrender. We released the revamped Instagram Analytics for Business, so you can connect your Instagram business profile, streamline analyses and get insights that’ll help you see the bigger picture behind your profile and improve your engagement.

Let me show you the best way to analyze the performance of your best videos.

Evaluate also the total share of impressions by media type.

The chart below shows you what media type attracts the most attention. This way you learn what your audience enjoys most and it clearly indicates what media types you should be sharing in the future to hit the higher engagement.

Share of impressions by media type

You can also analyze the share of impressions day by day, in a selected time period.

Activities by media type

Last but not least, analyze whether publishing video content had an impact on the number of followers or engagement rates.

See what’s there for you 🙂

Bottom Line

Now you have all you need for the job. But for the full story, let me just give you a little bit of background information about Instagram videos and why they matter.

In 2019,54% of consumers are interested in watching more video content from businesses they support. That means that you definitely have an incentive to prepare more video content in general.

Moreover, Instagram is seeing a big-time rise in ad dollars coming to the platform lately. It seems brands have found greener pastures on Instagram over Facebook’s News Feed. Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted by businesses.

This calls for changes in the way marketers capture leads. Instagram video campaigns are no longer a nice-to-have strategy; now it’s your necessary survival gear!

What’s more, experts say ‘Stories’ was Instagram’s smartest move yet. ‘Stories’ were released in August 2016 as a directly copied feature from Instagram’s competitor, Snapchat. Now it hits 500 million users daily. That’s over twice the number of users Snapchat had for its entire app life!

Today, brands can use Stories to promote their products too! The platform lets you seamlessly integrate your video ads between organic releases so that they blend in. According to Instagram, 60% of users said they found out about a new product through Instagram.

For all these reasons, Instagram videos are definitely worth the money. That’s a bulletproof investment. So consider them for your next social media marketing strategy. 🙂

If you’re not using the power of video to meet your marketing goals yet, it’s time to start. Pick up a camera and start churning out video content like there’s no tomorrow!

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There are plenty of third-party sites which add to the Instagram experience. So far, though, there is no official Instagram portal or app for web or desktop with the functionality of the iPhone app.

Carousel, a new app from Mobelux, brings a lot of the Instagram app’s functionality to the Mac OS and is a simple way to explore, like and comment Instagram pics on your Mac.

“We made Carousel because we wanted a simple, beautiful way to browse Instagram on the desktop in a minimal footprint. We’ve implemented a full set set of keyboard commands to make operation flawless and four wonderful themes to personalize Carousel to your liking,” writes Mobelux on their website.

Carousel is lightweight, solid and easy to use. From your desktop, you can view your feed, popular photos and photos you’ve posted. You can see likes and comments on your photos with the ability to moderate comments, as well as like and comment on photos in other’s photostreams. One of the cool things about Carousel is it allows you to do all this with your mouse and a full-size keyboard. Typing longer comments, for instance, can be tedious one tap at a time on an iPhone’s keyboard.

One of the more requested features in Instagram is the ability to easily save photos to your desktop. Carousel lets you view photos in all streams in full Instagram resolution of 612×612 and lets you save any photo to your desktop. Want to see the image on the Instagram page? Option-Command-B opens it up in a broswer. You can copy a photo’s URL, but that doesn’t take you to the Instagram page of the pic — it takes you to the photo itself. I’m not sure how long Instagram will leave that loophole open.

When an image is geo-tagged, you can click on the location to see all images tagged with that location — one of our favorite features of the Instagram network.

The current version 1.0.2 doesn’t have all of Instagram’s functionality. For instance, you can’t upload images to your Instagram account. Currently, Instagram only allows photo uploads from the official Instagram iPhone app. Some users may have copyright concerns with with Carousel’s ability to save *any* photo from Instagram. There’s no way to search for specific users and finding a specific user’s photostream is hit-or-miss. There currently is no Windows version of the app.

Carousel 1 4 – experience instagram on your macbook air

Unlike Instagram, Carousel isn’t free. It’s $4.99 in the Mac App Store. But Carousel is smooth, easy to use and brings a lot of the Instagram experience to the Mac desktop, allowing you to perform many of Instagram’s features with the convenience of a mouse or trackpad and a full-size keyboard.

Requirements: Mac OS X 10.6 or later. A 15 day trial version is available on the Carousel website.

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